How to Get Published

by Laura Holka

Are you ‘going on the air’ as an expert? Things you should know about tv media

Real television is very different from the “dramas” that entice us on a daily basis. Everyone is beautiful, spoiled and catered to, but the truth of television is very different. Here are the top seven “real situations” you will encounter as a guest.

1. Most television stations do NOT have a green room. You wait in the lobby with everyone else until it is your turn to be interviewed.
2. Breakfast, lunch or dinner is NOT provided while you wait in the fictitious green room. You will get coffee, tea or water.
3. Make-up artists and hair stylists are NOT there to make you beautiful. Come camera ready.
4. A limo will NOT be picking you up at your door. You will be driving your own car in rush hour traffic like everyone else. In my experience media escorts or car services are only provided by publishing companies to their well-known authors on a tour.
5. Television stations do NOT provide a copy of your segment. They will give you the number of a media service that will charge you anywhere from $50 to $100 for a dub. Set your Tivo or DVR.
6. Your book, website, workshop, etc. will NOT always be graphically displayed on the screen. You must ask. Most televisions stations do provide a link on their website either to your website or to your pertinent information.
7. IT’S NOT ALL ABOUT YOU! You are there to provide information, entertainment, or an interesting tidbit or story to enhance the show.

Always remember a good guest is one who comes prepared, is enthusiastic about their topic, has good, relevant information that the audience wants or needs and is a pleasure to work with. Television can be an exciting experience for any author. The chance to share your passion can be intoxicating, but be realistic about your expectations.

For more information or to schedule a coaching session just email me at lholka@live.com or call (602) 509-6468.

~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. She can be reached at http://www.arizonasown.com or email lholka@live.com.

Tags: interview, marketing, media, promotion, television

This entry was posted on Tuesday, February 17th, 2009 at 2:00 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.