Archive for November, 2009

Author Marketing in a Web 2.0 World - Part 1

Tuesday, November 24th, 2009

Don Lafferty, writer, lecturer and social media marketing consultantby Don Lafferty

My stressful Saturday morning melted into a tremendously positive afternoon after arriving late to Rosemont College for Philadelphia Stories’ one day writer’s conference, Push to Publish 2009: Strategies and Techniques to Get Your Work in Print and Online.

I met a bunch of cool local writers who reminded me again why I continue to bury myself with live events.

I participated in two jam-packed panel discussions, both focused on best practices in selling yourself - something I’m always willing to do at the drop of a hat.

Kelly Simmons moderated MARKETING: SELLING YOURSELF, with Rosemont College’s very own, author, Lynn Rosen; author/publisher/wonder woman, Karen E. Quinones Miller; and debut romance author, Lisa Dale.

For the final panel of the day, I moderated PROMOTING YOUR WORK IN A WEB 2.0 WORLD with the ¢entcible life blogger Kelly Whalen; poet and owner of the Barefoot Muse, Anna Evans; and children’s author, Nancy Viau.

Between the two panels we covered a ton of best practices for authors marketing themselves and their work. Here are our picks for the top ways and author can market their work in today’s Web 2.0 world. (more…)

Never Beg

Tuesday, November 17th, 2009

by Michael Geffner
One of the best pieces of advice I ever received for getting writing assignments was this: Never ever act like you’re begging.

That came from a pretty savvy, super high-level editor friend of mine.

“Always make editors seem like you’re this very hot writer, even when you’re cold,” he said. “All editors, just like all movie directors, want to work with people who are hot, not cold. Heat in any industry is huge. So always act confident, even when you’re not. Just fake it for awhile. Eventually, if you’re good enough, you’ll catch up to your own hype.”

Mind you, this doesn’t mean that you’re acting like an arrogant diva, just someone sure of his or her talent and track record.

A couple of ways to accomplish this: (more…)

Branding: The Secret to Selling More Books

Tuesday, November 10th, 2009

xby Penny C. Sansevieri

If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand. This is true now more than ever. Why? Because people want consistency (think McDonald’s), they want value, and they want to be entertained, enlightened, or educated. A brand, when done properly, can really pull in readers to your site, your message, and your book. Here’s how to do it. (more…)

When You’ve Hit a Wall: Five Ways to Get Unstuck

Tuesday, November 3rd, 2009

by Diane O’Connell

Eventually all writers — even the most experienced ones — hit a wall in their writing. Rather than staring at the computer screen with your stomach tied in knots and cursing the writing gods, do something to break the cycle. Here are five things to try to get you unblocked and writing again:

1. Take a break. Get up from the computer and do a few stretches, walk the dog, phone a friend, empty the dishwasher. It doesn’t matter what you do, just do something other than writing. Activity will help clear your brain so you can come back refreshed. (more…)