Archive for the ‘marketing’ Category

How to Write a Query Letter: Why You Still Don’t Have an Agent

Tuesday, November 9th, 2010

Jeff Rivera, book marketing coachby Jeff Rivera

Many writers have been struggling for years to find an agent and they’ve tried everything. They’re starting to think that they’ll never get one, or that there’s some kind of universal conspiracy against them and they’re wondering why.

If you still haven’t landed an agent or know someone who hasn’t, listen up. I’m about to tell you exactly why and what you can do about it, to change things today.

As someone who deals with hundreds of agents every year, who’s constantly on the phone with top editors and publishers and authors from James Patterson to Nicholas Sparks to Janet Evanovich to David Baldacci, I hear first-hand what successful people in the industry have done to separate them from the pack and why they’re successful and others are not. (more…)

How to Write a Query Letter: Genres Agents are Dying For Now!

Tuesday, November 2nd, 2010

Jeff Rivera, book marketing coachby Jeff Rivera

Everyday I’m on the phone with top agencies and literary agents that would have most writers salivating. They tell me on the down-low exactly what they’re looking for in a writer and some of the inside secrets in getting them, to sign you. I thought I might share with you a few of the genres that they are dying for right now:

1) Middle Grade - If you write middle grade fiction and have a unique funny voice, agents will be ringing down your phone. Especially, if you write books for boys 9 -11 that are funny, funny, funny. “Stay away from bathroom humor,” one agent who just sold a 3-book deal for her client said,” but let’s face it, some of the biggest selling boy books are full of farts, snot, and talking butts” (literally). (more…)

How to Leverage the Coming Collapse of the Book Market

Tuesday, October 19th, 2010

Jerry D. Simmonsby Jerry Simmons

The Future of Print Books

Forget the doomsday scenario; printed books are not going away. Their relevance in the market is going to diminish over time, but there will always be printed books.

The biggest publishers are struggling with the notion that within the next few years, the major chains may well disappear. As sales continue to decline, the two largest bookstore chains in America are barely hanging on and all indications seem to be that both are on the verge of insolvency. (more…)

Holding Book Events in Non-Traditional Venues

Tuesday, September 14th, 2010

xby Penny C. Sansevieri

If you’re tired of hearing “no” every time you try and secure a book signing, take heart. Signings have become a lot more challenging since more books than ever are being published each year and stores are cutting back on events. What’s an author to do? If you’re hungry for an event and not willing to wade through the endless submission process of a bookstore, consider doing events in non-bookstore markets.

What’s a non-bookstore event? Well, obviously it’s anything outside of a bookstore but more than that, it’s a unique location, likely in your city or town. We’ve done events at video stores, electronics stores, grocery stores, restaurants, coffee shops, even Hallmark stores. When you start to dig into this market, the possibilities are really endless. It’s just a matter of finding a place that will make sense to host your event. (more…)

How to Get Accepted

Tuesday, August 10th, 2010

xby Al Kalar

One of my jobs in this madhouse, is “gatekeeper”. I review new submissions to see if they get rejected up front or considered for publication. I hate saying “no”, but if I don’t, we’d be flooded with less than top notch material.

Lousy material takes too much time to whip into shape and often can’t be saved. Although we edit everything we publish, we’re not in the business of editing poor quality stuff to help a writer get published. There are people who do that and some are very good at it (and some are not). But, even though our editors are great, our job is publishing.

Back in May, I gave you 11 Ways to Get Rejected. Well, what about the flipside? You know, the goal of the submission process - acceptance.

Obviously, the most important thing is to not do any of those 11 deadly things.

We’re strictly an eBook publisher, so we do everything digitally. To get a novel accepted at AKW Books, you should do the following: (more…)

Surviving and Thriving the Changes in Book Publishing

Tuesday, August 3rd, 2010

The New Lay of the Land -


Jerry D. Simmonsby Jerry Simmons
On April 3, 2010 book publishing changed forever. Apple launched the iPad, a digital reading device that officially heralds the beginning of the dismantling of the big publisher model that has been dominant for more than sixty years. A new benchmark has been created and a universal platform is now established that allows every writer, publisher and business to profit without having to rely on a major publisher.

Jerry D. Simmons, a 32 year veteran of publishing, offers some very telling insights into the changes that are in store for the publishing industry.

Welcome to the new world of electronic publishing! There are three important trends in publishing today. (more…)

Publishing Do’s and Don’ts

Tuesday, July 20th, 2010

Jerry D. Simmonsby Jerry Simmons

The fact that someone completes a manuscript does not make them a writer with something worthy of publication. There is much more to publishing than throwing content together and having copies printed. In fact, anyone who thinks they can simply write, print and become successful does not understand the marketplace. Writers who are serious about their craft need an editor and a publisher if they hope to have a chance at success.

Publishers are not printers and the large print-on-demand companies are printers, not publishers. They have utilized a technology and turned it into a multi-million dollar business, good for them. However too many serious writers get caught up in the idea these big printing companies are interested in what you are writing. Excuse me but they are not! They are interested in selling you services that merely add to their bottom line. (more…)

Marketing at a Minimum

Tuesday, June 22nd, 2010

Jerry D. Simmonsby Jerry Simmons

Selling books without a minimum marketing effort will result in poor sales. Here are the basics every author should follow when marketing their book: (1) seek book reviews prior to launch, (2) write a press release announcing the publication and availability of your book for sale distributed to all online outlets, and (3) pitch yourself and your book to local print, radio, television and online for publicity. (more…)

Inquiries: How to Get Your Manuscript Read

Tuesday, June 15th, 2010

xby Al Kalar

Every publisher has standards for inquiries. If you ignore those standards, you have a very good chance of being rejected before your manuscript is even read.

The reason behind this is two-fold.

  1. The publisher has set up a system in-house that depends upon the author’s cooperation. Some receive hundreds of submissions a day and don’t have time to wipe the drool off the chin of some prima-donna author who thinks the publishing world is drooling at the mouth while eagerly awaiting their particular “next best seller”. They need to have the elements requested, ONLY those elements, and in a format that is easy for them to handle.Those elements may include: submission by an agent (cuts down on the size of the pile), double spaced (allows room for handwritten notes), on paper (no electronic submissions), a cover letter, a synopsis, a particular portion of the entire ms (may be just a couple of chapters or the entire manuscripts), 12-point type (to save wear and tear on the eyes of the employee who has to read the submission), and so on. (more…)

Your 10 Point Website Check Up

Tuesday, June 1st, 2010

xby Penny C. Sansevieri

So you have a website, congratulations! Now let’s make sure it’s doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let’s take a look at them.

1. Editing: Your website needs to be edited. There is no discussion on this topic at all. And don’t self-edit. Hire someone to go through your site page by page and make sure you don’t have any typos. Finding mistakes on your site is like finding typos on a resume. Doesn’t bode too well, does it? (more…)