Archive for the ‘marketing’ Category

Hopes, Dreams & Reality

Tuesday, May 11th, 2010

Jerry D. Simmonsby Jerry Simmons

Anything is possible in publishing, dream big but follow a few simple rules. First: write your own story and never worry about a potentially hot category or bestselling style of another writer. Second: seek professional editorial help, someone you are comfortable with who can challenge you to be a better writer. Third: follow your publishing dreams and find a way to make it happen. There are no secrets, it takes hard work, lots of time and don’t give up attitude. (more…)

Never Look Back

Tuesday, April 13th, 2010

by Michelle Gagnon

Yesterday, Joe discussed knowing where you’re headed before getting started. I received an email from a college friend this week who’s writing his first novel, and he asked me a few questions about my process. I thought I’d share some of what I said in reply. Of course, there is no one “right way” to write a book; everyone has to find his or her own path. But after hammering out four books, I’ve learned what works for me.

1) At what point do you seek formal feedback, rather than just cranking it out?

I don’t show my work to anyone until I’ve completed two drafts. And then I send it to my “Beta readers,” 5-7 people whose opinion I trust. What I’ve discovered, however, is that they’ll all like different aspects of the story, and they’ll all criticize different aspects. I always take that feedback with a grain of salt. If more than one person is saying the same thing, I know it’s time to go back and figure out where I went wrong. (more…)

Top Author Shifts eBook Rights to eBook Retailer

Tuesday, December 22nd, 2009

Brad Stone

Brad Stone

Excerpts from an article written by Brad Stone and Mokoto Rich for the New York Times

Ever since electronic books emerged as a major growth market, New York’s largest publishing houses have worried that big-name authors might sign deals directly with e-book retailers or other new ventures, bypassing traditional publishers entirely. Now, one well-known author is doing just that.

Stephen R. Covey, one of the most successful business authors of the last two decades, has moved e-book rights to two of his best-selling books from his print publisher, Simon & Schuster to a digital publisher that will sell the e-books to Amazon for one year. (more…)

Ten Things You Need to know About Agents

Tuesday, December 15th, 2009

Best selling suspense writer, James Scott Bell

by James Scott Bell

1. Before you approach an agent, make sure your concept is killer. That means a) not shopworn (”We’ve seen this before”); or b) not so far off the map that anyone with a profit motive will run screaming from the room. It has to be fresh but not too weird. The characters have to jump off the page. There has to be enough at stake. Your opening pages have too move. Easy, right? Of course not, because if it was your Aunt Sally would be writing New York Times bestsellers. But here’s where you have to dig in if you want to interest an agent.

2. You are better off having no agent than having a bad agent. Anyone can print up business cards and call themselves “agent.” But what do they know about the business? Find out. A reputable agent should have a website with a list of their clients. Start there. What’s their background in the publishing biz? How long have they been agenting? There are some “watchdog” sites that issue warnings about certain names, so use your old pal Google. (more…)

How to Cope With Soul-Crushing Rejection

Tuesday, December 8th, 2009

by Diane O’Connell

At the beginning of my online writing seminars, the students each introduce themselves. On more than one occasion, a student will reveal that he or she is coming to the class after having experienced a devastating rejection. By that I mean, not the standard rejection you get when you send your work out to get published, but the more personal kind that rips apart your writing with no constructive feedback, the kind of rejection that feels as though you are being personally attacked, and leaves you wondering if you were crazy to ever think you could write. (more…)

Author Marketing in a Web 2.0 World - Part 2

Tuesday, December 1st, 2009

Don Lafferty, writer, lecturer and social media marketing consultantby Don Lafferty

(Cont. from 11/24/09):

6. Know your local booksellers.

Buy the Books. More importantly, make sure they know you and your book. When your book hits the shelves, a passionate bookseller can be your best advocate. Create an Indiebound affiliate account and put that link to your book on all your Internet outposts.

When you do a “drive-by book signing” tell everybody in your online community where they can find signed books. Follow up with the bookseller to make sure your signed books are moving. (more…)

Author Marketing in a Web 2.0 World - Part 1

Tuesday, November 24th, 2009

Don Lafferty, writer, lecturer and social media marketing consultantby Don Lafferty

My stressful Saturday morning melted into a tremendously positive afternoon after arriving late to Rosemont College for Philadelphia Stories’ one day writer’s conference, Push to Publish 2009: Strategies and Techniques to Get Your Work in Print and Online.

I met a bunch of cool local writers who reminded me again why I continue to bury myself with live events.

I participated in two jam-packed panel discussions, both focused on best practices in selling yourself - something I’m always willing to do at the drop of a hat.

Kelly Simmons moderated MARKETING: SELLING YOURSELF, with Rosemont College’s very own, author, Lynn Rosen; author/publisher/wonder woman, Karen E. Quinones Miller; and debut romance author, Lisa Dale.

For the final panel of the day, I moderated PROMOTING YOUR WORK IN A WEB 2.0 WORLD with the ¢entcible life blogger Kelly Whalen; poet and owner of the Barefoot Muse, Anna Evans; and children’s author, Nancy Viau.

Between the two panels we covered a ton of best practices for authors marketing themselves and their work. Here are our picks for the top ways and author can market their work in today’s Web 2.0 world. (more…)

Never Beg

Tuesday, November 17th, 2009

by Michael Geffner
One of the best pieces of advice I ever received for getting writing assignments was this: Never ever act like you’re begging.

That came from a pretty savvy, super high-level editor friend of mine.

“Always make editors seem like you’re this very hot writer, even when you’re cold,” he said. “All editors, just like all movie directors, want to work with people who are hot, not cold. Heat in any industry is huge. So always act confident, even when you’re not. Just fake it for awhile. Eventually, if you’re good enough, you’ll catch up to your own hype.”

Mind you, this doesn’t mean that you’re acting like an arrogant diva, just someone sure of his or her talent and track record.

A couple of ways to accomplish this: (more…)

Branding: The Secret to Selling More Books

Tuesday, November 10th, 2009

xby Penny C. Sansevieri

If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand. This is true now more than ever. Why? Because people want consistency (think McDonald’s), they want value, and they want to be entertained, enlightened, or educated. A brand, when done properly, can really pull in readers to your site, your message, and your book. Here’s how to do it. (more…)

The purpose of a book cover

Tuesday, October 27th, 2009

Seth Godin Author and agent of change

by Seth Godin

Is the purpose of the cover to sell books, to accurately describe what’s in the book, or to tee up the reader so the book has maximum impact?

The third.

It’s the third because if the book has maximum impact, then word of mouth is created, and word of mouth is what sells your product, not the cover.

Tactically, the cover sells the back cover, the back cover sells the flap and by then you’ve sold the book. (more…)