Humor: Choosing a Major in School

December 29th, 2009

Kelly Simmons

by Kelly Simmons

And now, the answer to the question that stymies me whenever I speak to a group of high-school-age writers: “What should I major in if I want to write novels?”

Major in statistics. You’ll learn the odds of getting published are roughly three zillion to one.

Major in economics. You’ll understand why the publishing companies will never put you on a book tour or run an ad for your book in The New Yorker.

Major in law. You can fight Google and everyone else who wants to offer your book as a free download.

Major in journalism. Your future will appear so tenuous your parents will beg you to be a novelist instead.

Major in history. You’ll unearth enough material that you won’t need to invest in research and travel, which you’ll never make back on your advance.

Major in drama. Being rejected during auditions will make being rejected on paper seem like child’s play.

Major in forensics. When you inevitably end up writing for a hack TV crime show, you won’t have to work too hard.

Major in English. That’s what all the English majors would tell you to do.

Major in computer science. You can invent something with a better name than “vook.”

Major in Spanish. It will help your parents understand your Hemingway-esque desire to run with the bulls.

Major in psychology. Trust me; it’s easier to work through daddy issues on the couch than on the page.

Major in Phys Ed. Most first-time authors are attractive and fit. (Oh, don’t tell me you don’t look at those author photos!)

Major in music. Since you’re going to be singing the blues your entire life, you may as well be in tune.

Kelly is a member/contributor of the Philly Liars Club.

Kelly Simmons is a former journalist and current novelist/advertising creative director. Standing Still is her first published novel.

Top Author Shifts eBook Rights to eBook Retailer

December 22nd, 2009
Brad Stone

Brad Stone

Excerpts from an article written by Brad Stone and Mokoto Rich for the New York Times

Ever since electronic books emerged as a major growth market, New York’s largest publishing houses have worried that big-name authors might sign deals directly with e-book retailers or other new ventures, bypassing traditional publishers entirely. Now, one well-known author is doing just that.

Stephen R. Covey, one of the most successful business authors of the last two decades, has moved e-book rights to two of his best-selling books from his print publisher, Simon & Schuster to a digital publisher that will sell the e-books to Amazon for one year. Read the rest of this entry »

Ten Things You Need to know About Agents

December 15th, 2009

Best selling suspense writer, James Scott Bell

by James Scott Bell

1. Before you approach an agent, make sure your concept is killer. That means a) not shopworn (”We’ve seen this before”); or b) not so far off the map that anyone with a profit motive will run screaming from the room. It has to be fresh but not too weird. The characters have to jump off the page. There has to be enough at stake. Your opening pages have too move. Easy, right? Of course not, because if it was your Aunt Sally would be writing New York Times bestsellers. But here’s where you have to dig in if you want to interest an agent.

2. You are better off having no agent than having a bad agent. Anyone can print up business cards and call themselves “agent.” But what do they know about the business? Find out. A reputable agent should have a website with a list of their clients. Start there. What’s their background in the publishing biz? How long have they been agenting? There are some “watchdog” sites that issue warnings about certain names, so use your old pal Google. Read the rest of this entry »

How to Cope With Soul-Crushing Rejection

December 8th, 2009

by Diane O’Connell

At the beginning of my online writing seminars, the students each introduce themselves. On more than one occasion, a student will reveal that he or she is coming to the class after having experienced a devastating rejection. By that I mean, not the standard rejection you get when you send your work out to get published, but the more personal kind that rips apart your writing with no constructive feedback, the kind of rejection that feels as though you are being personally attacked, and leaves you wondering if you were crazy to ever think you could write. Read the rest of this entry »

Author Marketing in a Web 2.0 World - Part 2

December 1st, 2009

Don Lafferty, writer, lecturer and social media marketing consultantby Don Lafferty

(Cont. from 11/24/09):

6. Know your local booksellers.

Buy the Books. More importantly, make sure they know you and your book. When your book hits the shelves, a passionate bookseller can be your best advocate. Create an Indiebound affiliate account and put that link to your book on all your Internet outposts.

When you do a “drive-by book signing” tell everybody in your online community where they can find signed books. Follow up with the bookseller to make sure your signed books are moving. Read the rest of this entry »

Author Marketing in a Web 2.0 World - Part 1

November 24th, 2009

Don Lafferty, writer, lecturer and social media marketing consultantby Don Lafferty

My stressful Saturday morning melted into a tremendously positive afternoon after arriving late to Rosemont College for Philadelphia Stories’ one day writer’s conference, Push to Publish 2009: Strategies and Techniques to Get Your Work in Print and Online.

I met a bunch of cool local writers who reminded me again why I continue to bury myself with live events.

I participated in two jam-packed panel discussions, both focused on best practices in selling yourself - something I’m always willing to do at the drop of a hat.

Kelly Simmons moderated MARKETING: SELLING YOURSELF, with Rosemont College’s very own, author, Lynn Rosen; author/publisher/wonder woman, Karen E. Quinones Miller; and debut romance author, Lisa Dale.

For the final panel of the day, I moderated PROMOTING YOUR WORK IN A WEB 2.0 WORLD with the ¢entcible life blogger Kelly Whalen; poet and owner of the Barefoot Muse, Anna Evans; and children’s author, Nancy Viau.

Between the two panels we covered a ton of best practices for authors marketing themselves and their work. Here are our picks for the top ways and author can market their work in today’s Web 2.0 world. Read the rest of this entry »

Never Beg

November 17th, 2009

by Michael Geffner
One of the best pieces of advice I ever received for getting writing assignments was this: Never ever act like you’re begging.

That came from a pretty savvy, super high-level editor friend of mine.

“Always make editors seem like you’re this very hot writer, even when you’re cold,” he said. “All editors, just like all movie directors, want to work with people who are hot, not cold. Heat in any industry is huge. So always act confident, even when you’re not. Just fake it for awhile. Eventually, if you’re good enough, you’ll catch up to your own hype.”

Mind you, this doesn’t mean that you’re acting like an arrogant diva, just someone sure of his or her talent and track record.

A couple of ways to accomplish this: Read the rest of this entry »

Branding: The Secret to Selling More Books

November 10th, 2009

xby Penny C. Sansevieri

If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand. This is true now more than ever. Why? Because people want consistency (think McDonald’s), they want value, and they want to be entertained, enlightened, or educated. A brand, when done properly, can really pull in readers to your site, your message, and your book. Here’s how to do it. Read the rest of this entry »

When You’ve Hit a Wall: Five Ways to Get Unstuck

November 3rd, 2009

by Diane O’Connell

Eventually all writers — even the most experienced ones — hit a wall in their writing. Rather than staring at the computer screen with your stomach tied in knots and cursing the writing gods, do something to break the cycle. Here are five things to try to get you unblocked and writing again:

1. Take a break. Get up from the computer and do a few stretches, walk the dog, phone a friend, empty the dishwasher. It doesn’t matter what you do, just do something other than writing. Activity will help clear your brain so you can come back refreshed. Read the rest of this entry »

The purpose of a book cover

October 27th, 2009

Seth Godin Author and agent of change

by Seth Godin

Is the purpose of the cover to sell books, to accurately describe what’s in the book, or to tee up the reader so the book has maximum impact?

The third.

It’s the third because if the book has maximum impact, then word of mouth is created, and word of mouth is what sells your product, not the cover.

Tactically, the cover sells the back cover, the back cover sells the flap and by then you’ve sold the book. Read the rest of this entry »