Posts Tagged ‘back cover’

How to Write a Salable Book or Novel: Part 13 – Packaging

Tuesday, April 19th, 2011

A Rerun
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By Al Kalar

All good books are alike in that they are truer than if they had really happened and after you are finished reading one you will feel that all that happened to you and afterward it all belongs to you; the good and the bad, the ecstasy, the remorse and sorrow, the people and the places and how the weather was. If you can get so that you can give that to people, then you are a writer.       -Ernest Hemingway

If your publisher handles all packaging decisions, you can skip this section. However, if you will be called on to be part of the final publication process, you might get some ideas here.

Formats:

Books have many sections, which vary depending upon the type of book and often by books within a type. A book consists of one or more of the following: (more…)

The purpose of a book cover

Tuesday, October 27th, 2009

Seth Godin Author and agent of change

by Seth Godin

Is the purpose of the cover to sell books, to accurately describe what’s in the book, or to tee up the reader so the book has maximum impact?

The third.

It’s the third because if the book has maximum impact, then word of mouth is created, and word of mouth is what sells your product, not the cover.

Tactically, the cover sells the back cover, the back cover sells the flap and by then you’ve sold the book. (more…)