Posts Tagged ‘jounalism’

How an ugly duckling became a swan

Tuesday, June 23rd, 2009

by Philip Yaffe

Over the past 40-plus years as a journalist and marketing communication consultant, I have frequently been told that I am an exceptionally good writer by teachers, friends, colleagues, and clients. But I wasn’t always a good writer; in fact, I used be a very bad one.

So what happened to bring about this monumental change? Basically, university.

When I was growing up in Los Angeles, I was a very unusual kid. Like all youngsters in the 1950s, I loved surfing. But I also loved school more, even to the point of complaining about holidays because I would be deprived of the joy of going to class.

I was especially fond of math and science; I never really thought about writing. However, when I went from primary to secondary school, I quickly realized that writing would become increasingly important. So being the bizarre kid I was, I decided to teach myself how to do it. (more…)