Posts Tagged ‘market’

How to Leverage the Coming Collapse of the Book Market

Tuesday, October 19th, 2010

Jerry D. Simmonsby Jerry Simmons

The Future of Print Books

Forget the doomsday scenario; printed books are not going away. Their relevance in the market is going to diminish over time, but there will always be printed books.

The biggest publishers are struggling with the notion that within the next few years, the major chains may well disappear. As sales continue to decline, the two largest bookstore chains in America are barely hanging on and all indications seem to be that both are on the verge of insolvency. (more…)

Seven Secrets of Writing a Book that Sells

Tuesday, April 7th, 2009

xby Penny C. Sansevieri

It’s one thing to write a book, it’s an entirely different thing to write one that’s a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here’s how you do it. (more…)

Book Market Plunges

Tuesday, January 27th, 2009

By Al Kalar

Publishing suffered through one of its worst years ever in 2008.

October through December showed a 7% drop in sales compared to 2007 and all of the major houses cut back on staff drastically.

The publishing industry is also being convulsed by longer-term trends, including a shift toward digital reading (eBooks). (more…)