Posts Tagged ‘media’
Wednesday, April 27th, 2011
A Rerun
[The last in the series]


By Al Kalar
Write something every day
You’ve found a publishing house and they’ve agreed to publish your book. The editing/re-writing process is over. All the decisions about cover, dedication, and such have been made. It’s time to celebrate!
Maybe a trip to the Bahamas? A cruise? Why not? You’re gonna get rich off your book. Right?
Weeellllll, maybe. (more…)
Tags: blog, book, book signings, example, format, forum, how to, links, marketing, marketing advice, media, novel, plan, publisher, radio, review, salable, social marketing, television, web site
Posted in How to Write a Salable Book or Novel, Writing skills | 1 Comment »
Tuesday, September 14th, 2010
by Penny C. Sansevieri
If you’re tired of hearing “no” every time you try and secure a book signing, take heart. Signings have become a lot more challenging since more books than ever are being published each year and stores are cutting back on events. What’s an author to do? If you’re hungry for an event and not willing to wade through the endless submission process of a bookstore, consider doing events in non-bookstore markets.
What’s a non-bookstore event? Well, obviously it’s anything outside of a bookstore but more than that, it’s a unique location, likely in your city or town. We’ve done events at video stores, electronics stores, grocery stores, restaurants, coffee shops, even Hallmark stores. When you start to dig into this market, the possibilities are really endless. It’s just a matter of finding a place that will make sense to host your event. (more…)
Tags: airports, art stores, bag stuffers, book signing, bookmarks, coffee shops, consignment, grocery stores, gyms, inventory, media, non-bookstore, poster, promoting, restaurants, selling, street fairs, studios, venue, wineries
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Tuesday, June 22nd, 2010
by Jerry Simmons
Selling books without a minimum marketing effort will result in poor sales. Here are the basics every author should follow when marketing their book: (1) seek book reviews prior to launch, (2) write a press release announcing the publication and availability of your book for sale distributed to all online outlets, and (3) pitch yourself and your book to local print, radio, television and online for publicity. (more…)
Tags: angle, book marketing, Book Sales, guest, media
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Tuesday, June 1st, 2010
by Penny C. Sansevieri
So you have a website, congratulations! Now let’s make sure it’s doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let’s take a look at them.
1. Editing: Your website needs to be edited. There is no discussion on this topic at all. And don’t self-edit. Hire someone to go through your site page by page and make sure you don’t have any typos. Finding mistakes on your site is like finding typos on a resume. Doesn’t bode too well, does it? (more…)
Tags: anchor text, copy, design, keywords, media, media room, sell your book, share, social content, statistics, store, update, website
Posted in marketing | No Comments »
Tuesday, February 17th, 2009
by Laura Holka
Real television is very different from the “dramas” that entice us on a daily basis. Everyone is beautiful, spoiled and catered to, but the truth of television is very different. Here are the top seven “real situations” you will encounter as a guest.
(more…)
Tags: interview, marketing, media, promotion, television
Posted in marketing | No Comments »