How to Get Published

by Philip Yaffe

Over the past 40-plus years as a journalist and marketing communication consultant, I have frequently been told that I am an exceptionally good writer by teachers, friends, colleagues, and clients. But I wasn’t always a good writer; in fact, I used be a very bad one.

So what happened to bring about this monumental change? Basically, university.

When I was growing up in Los Angeles, I was a very unusual kid. Like all youngsters in the 1950s, I loved surfing. But I also loved school more, even to the point of complaining about holidays because I would be deprived of the joy of going to class.

I was especially fond of math and science; I never really thought about writing. However, when I went from primary to secondary school, I quickly realized that writing would become increasingly important. So being the bizarre kid I was, I decided to teach myself how to do it. (more…)

by Penny C. Sansevieri

It’s one thing to write a book, it’s an entirely different thing to write one that’s a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here’s how you do it. (more…)