Posts Tagged ‘packaging’

How to Write a Salable Book or Novel: Part 13 – Packaging

Tuesday, April 19th, 2011

A Rerun
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By Al Kalar

All good books are alike in that they are truer than if they had really happened and after you are finished reading one you will feel that all that happened to you and afterward it all belongs to you; the good and the bad, the ecstasy, the remorse and sorrow, the people and the places and how the weather was. If you can get so that you can give that to people, then you are a writer.       -Ernest Hemingway

If your publisher handles all packaging decisions, you can skip this section. However, if you will be called on to be part of the final publication process, you might get some ideas here.

Formats:

Books have many sections, which vary depending upon the type of book and often by books within a type. A book consists of one or more of the following: (more…)

How to Leverage the Coming Collapse of the Book Market

Tuesday, October 19th, 2010

Jerry D. Simmonsby Jerry Simmons

The Future of Print Books

Forget the doomsday scenario; printed books are not going away. Their relevance in the market is going to diminish over time, but there will always be printed books.

The biggest publishers are struggling with the notion that within the next few years, the major chains may well disappear. As sales continue to decline, the two largest bookstore chains in America are barely hanging on and all indications seem to be that both are on the verge of insolvency. (more…)

Branding: The Secret to Selling More Books

Tuesday, November 10th, 2009

xby Penny C. Sansevieri

If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand. This is true now more than ever. Why? Because people want consistency (think McDonald’s), they want value, and they want to be entertained, enlightened, or educated. A brand, when done properly, can really pull in readers to your site, your message, and your book. Here’s how to do it. (more…)