Posts Tagged ‘self marketing’

Author Marketing in a Web 2.0 World - Part 2

Tuesday, December 1st, 2009

Don Lafferty, writer, lecturer and social media marketing consultantby Don Lafferty

(Cont. from 11/24/09):

6. Know your local booksellers.

Buy the Books. More importantly, make sure they know you and your book. When your book hits the shelves, a passionate bookseller can be your best advocate. Create an Indiebound affiliate account and put that link to your book on all your Internet outposts.

When you do a “drive-by book signing” tell everybody in your online community where they can find signed books. Follow up with the bookseller to make sure your signed books are moving. (more…)

Author Marketing in a Web 2.0 World - Part 1

Tuesday, November 24th, 2009

Don Lafferty, writer, lecturer and social media marketing consultantby Don Lafferty

My stressful Saturday morning melted into a tremendously positive afternoon after arriving late to Rosemont College for Philadelphia Stories’ one day writer’s conference, Push to Publish 2009: Strategies and Techniques to Get Your Work in Print and Online.

I met a bunch of cool local writers who reminded me again why I continue to bury myself with live events.

I participated in two jam-packed panel discussions, both focused on best practices in selling yourself - something I’m always willing to do at the drop of a hat.

Kelly Simmons moderated MARKETING: SELLING YOURSELF, with Rosemont College’s very own, author, Lynn Rosen; author/publisher/wonder woman, Karen E. Quinones Miller; and debut romance author, Lisa Dale.

For the final panel of the day, I moderated PROMOTING YOUR WORK IN A WEB 2.0 WORLD with the ¢entcible life blogger Kelly Whalen; poet and owner of the Barefoot Muse, Anna Evans; and children’s author, Nancy Viau.

Between the two panels we covered a ton of best practices for authors marketing themselves and their work. Here are our picks for the top ways and author can market their work in today’s Web 2.0 world. (more…)