Tuesday, September 14th, 2010
by Penny C. Sansevieri
If you’re tired of hearing “no” every time you try and secure a book signing, take heart. Signings have become a lot more challenging since more books than ever are being published each year and stores are cutting back on events. What’s an author to do? If you’re hungry for an event and not willing to wade through the endless submission process of a bookstore, consider doing events in non-bookstore markets.
What’s a non-bookstore event? Well, obviously it’s anything outside of a bookstore but more than that, it’s a unique location, likely in your city or town. We’ve done events at video stores, electronics stores, grocery stores, restaurants, coffee shops, even Hallmark stores. When you start to dig into this market, the possibilities are really endless. It’s just a matter of finding a place that will make sense to host your event. (more…)
Tags: airports, art stores, bag stuffers, book signing, bookmarks, coffee shops, consignment, grocery stores, gyms, inventory, media, non-bookstore, poster, promoting, restaurants, selling, street fairs, studios, venue, wineries
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Tuesday, August 4th, 2009
by Marti Talbott
A good summary is targeted directly at the reader and it is important to remember that the reader wants to know only one thing - what is the book about. Not paying attention to this most important element can spell disaster. Here is an example of a summary that is sure to fail:
“I spent a year writing this book and I know you will love it. It’s exciting, filled with action and well written. It’s the story of a girl and boy who fall in love under dire circumstances. First they have a hard time meeting, then they hate each other, and then they fall in love. I know you will enjoy reading my book.”
Here’s why this summary is doomed to fail. (more…)
Tags: hook, marketing, selling, summary
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