Posts Tagged ‘web site’

Branding: The Secret to Selling More Books

Tuesday, November 10th, 2009

xby Penny C. Sansevieri

If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand. This is true now more than ever. Why? Because people want consistency (think McDonald’s), they want value, and they want to be entertained, enlightened, or educated. A brand, when done properly, can really pull in readers to your site, your message, and your book. Here’s how to do it. (more…)

How to Write a Salable Book or Novel: Part 14 – After the Sale

Tuesday, January 13th, 2009

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By Al Kalar

Write something every day

You’ve found a publishing house and they’ve agreed to publish your book. The editing/re-writing process is over. All the decisions about cover, dedication, and such have been made. It’s time to celebrate!

Maybe a trip to the Bahamas? A cruise? Why not? You’re gonna get rich off your book. Right?

Weeellllll, maybe. (more…)